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| The more diversity a company has, the more competitive it is, and the greater its capacity to understand and better serve its customers and create a healthy working environment. |
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The Christmas Exhibition, held during December 2006 in the lobby of our São Paulo headquarters, reflected what we would to see happen in society: signs at the entrance and maps in Braille, a shoe repairman in a wheelchair who works to make his customers’ feet more comfortable, a blind African-Brazilian girl conductor … in short, people of all types, races, genders, sexual orientation and creeds coexisting in harmony.
In 2001 we began a long journey to promote diversity. This was the starting point for the recognition that people are different, and that these differences help to create a more productive world which is richer for having more points of view. We value diversity as a human value and a strategy. We elected to make our staff aware and educate them by promoting inclusion at our administrative and branch facilities, linking inclusion to business and creating a work place which respects and welcomes diversity. The more diverse we are, the more we can understand and better serve our customers and create a healthy working environment.
The “Talking about Diversity” manual, which we published in 2003, kept diversity in focus by valuing diversity and encouraging managers to make staff aware of the topic’s importance. At the same time we began assembling a broadbased review of our recruitment, selection and career plan procedures. The Diversity Committee created work groups made up of professionals from different areas, who meet every month to set targets and assess progress for reviewing policies and processes to develop specific products for our relationship groups. Take a look at what we have accomplished so far. |
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