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| Our results show that sustainability brings benefits to business, despite the lack of indicators that clearly show the relationship between sustainable development and financial performance. |
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Is sustainability a good business? This question isn’t as simple as it seems. It conceals the challenge that dogs sustainable development researchers and companies that have taken up the cause: how do you prove that sustainability brings real, quantifiable benefits to the business? In 2006 ABN AMRO REAL became Brazil’s third largest bank by total growth directly related to our sustainability stance or is it the result of our efficiency using a traditional banking model? How do we measure new things using old tools?
To report the economic, social and environmental impacts of our activities, we use an indicators structure based on domestic and international projects including the Global Reporting Initiative (GRI), the Guide to Creating a Social Report by the Ethos Institute of Corporate Social Responsibility, in addition to models from Ibase and the Brazilian Federation of Banks (Febraban). However, these are still not enough. Within a new society, we are creating a new bank. And a new Organisation needs new indicators. For example: from 2005 to 2006, 12,188 staff members took part in sustainability training sessions. How do we measure the effectiveness of these actions and their impact on our performance? |
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